Thanks for posting your thoughts on the subject matter and thanks for taking the time to read my thesis.

To me, the text seemed convincing when it was suggested that yuppies (if one can still use that therm) go through a certain change/adaptation: I agree that yuppie-career choices have changed (PR, art, advertising).

Since I concerned myself with fictional yuppie characters, I cannot make any sweeping statements about “real” yuppies, but I could not help but notice that going green and being eco-friendly among the well-off appears to be a new, hip lifestyle.

The generic 80s Yuppie is alive and well and not this ‘green’ and ‘Eco-Friendly’ rubbish that Lizz Hoggart whould have you believe, They are called students, or hippies. Both of which make me sick.

I am what you would call a 21st century Yuppy, Im am young (25), educated, Professional (Project Manager), well groomed, well dressed, welll spoken, and very presentable to the community. I spend most of my spare time working out or dinning/drinking in the most exclusive bars in the city. I keep a close group of friends who are also sussessful in there own professions. What makes the Yuppie different to students or people in similar professions or status is that we go the extra mile. We train harder, we work the extra hours, we eat in the hottest places, we drink and socialise with people who we can feed off, we are arogant and selfish ( both of which i do not believe to be bad qualities), we are show offs but do this in more suttle ways, such as a nice watch or car, we dont want to grow up and we want everything now.

I am a modern day Yuppie and proud.

I will now take the time to read you thesis

Take Care

Thank you for your comment. I have asked myself the same question and I think yuppies still exist, but they would not necessarily be called “yuppies” anymore, and they have other pursuits (in terms of career choices). I also think that they do not “look” the same as they did in the 80s. If there is a 2009-yuppie, I am guessing that he/she is probably working in the creative field. The Merriam-Webster’s Collegiate Dictionary describes the ‘yuppie’ as being “a young college-educated adult who is employed in a well-paying profession and who lives and works in or near a large city -” (1455). Nowadays, nearly everyone would fit that profile, so it is hard to answer this question. The yuppie is an “80s thing”-as you put it, in the sense that the term was coined in the early 80s, and-in my opinion-because many 80s and 90s films, newspaper articles, etc., portrayed typical/stereotyped yuppie characters and thus, made aware of them-mostly in a derogatory way. I noticed that some people do not know what a yuppie is, but when I try to explain, they usually know someone in their circle of friends who would fit that profile. (Young, well-off, etc) I find the article by Liz Hoggard “The new yuppies: They’re back – and this time they’re green” very convincing.

Here’s an excerpt:

“The crucial difference is that today’s yuppies make a great display of being green. They invest in ethical clothing and cars, go to farmers’ markets and, like David Cameron, have wind turbines on their houses. But of course they still run the London social set. They still live at the right address and draw the right income. The yuppie is still addicted to consumption: but the labels have changed. Instead of chucking money at Porsches and Rolexes, new yuppies prefer “experiential” pursuits such as travel, talks and art events. They dress differently. Out goes the sharp suit, which to York’s chagrin is thought “flash and anachronistic”. “Indie yuppies” resemble students or aspiring artists in vintage T-shirts and recycled Terra Plana trainers.” (Liz Hoggard)

In my opinion, the key aspects of yuppiedom have to remain the same. (‘young’ and ‘professional’) But the yuppie’s looks, interests, political views, and consumer behavior, are subject to change.

I hope this answers some of your questions.

Best,
Laureen